Jute rugs are the perfect choice for adding an organic and natural element while still retaining a sense of luxury. Often referred to as 'the golden fibre,' Jute is sourced from sustainable plant sources and are transformed by skilled workers into gorgeous luxury rugs, perfect for sophisticated eco-conscious living. The earthy tones and natural textures make Jute rugs ideally suited for adding touches of organic nature into highly stylised areas without sacrificing quality or refinement.
The natural fibres of Jute make an excellent alternative to cotton, being both more resilient and softer underfoot. They work well as area rugs or runners and are ideally suited for use as a subtle transition between outdoor and indoor spaces. But what makes these rugs a suitable choice for elegant and highly curated homes?
Expert craftsmen meticulously weave this natural fibre by hand, creating both loose and tight weaves for different applications. Tighter weaves are more durable and are perfect for high-traffic areas like hallways, while a looser weave creates wonderfully soft, warm and luxurious articles, perfectly suited for a bedroom or lounge. Jute takes on natural dyes very well and the finished products work just as well in subtle hues as they do in rich colours which only serve to emphasise their luxurious texture. As Jute is cost-effective and versatile and can be customised to complement a variety of styles.
Jute trees are grown without fertilisers or pesticides and the bark is hypoallergenic, making it a very safe natural choice for allergy sufferers and pets. They are long-lasting and easy to maintain, two aspects that make for a sustainable investment in family homes. They also have excellent insulative and sound-dampening properties, again bringing a muted, understated elegance to any area where comfort is a top priority. Jute runners have become a fashion-forward choice in the UK due to their arty, casually elegant feel, gentle fibres and hassle-free maintenance.
The range of Jute rugs and customisable options available make Jute an excellent choice for rugs in a variety of applications. Large or small, the beneficial properties of Jute are not in dispute, but the range of stylistic options don’t end with colour choices. Different weaves, fibre and yarn preparations have unique characteristics and form the basis for different styles.
Reversible Jute rugs have the longest usable lifespan because they can be utilised on both sides. These rugs can be used in several ways, like bathroom mats or kitchen runners, requiring minimal upkeep because they are frequently flat-woven and the pattern or design is visible on both sides.
Jute has a rich history and is indigenous to Bangladesh and India's tropical lowlands. The Jute bark is harvested from the trees and soaked for 30 days before being woven. The rugs are crafted by artisans using centuries-old traditional methods that have changed very little with time. Renowned interior designers often recommend Jute rugs for their ability to elevate and connect spaces with soft transitions and to add warmth and comfort. They are available in a wide range of vibrant colours, all manner of patterns and sizes and suit a host of styles.
While patterned and dyed designs remain popular for matching aesthetics, the neutral tone of the Jute trees’ natural fibres and the distinctiveness of handwoven Jute rugs make them the most recommended addition. Keeping the fibre close to its natural colour allows designers to introduce the pleasing warmth of nature into a home while not distracting from the overall style of the interior. They are ideal for luxury interiors, as the rugged beauty seamlessly integrates with various design styles while acknowledging eco-conscious living.
We talked to our expert design team about this so here are a few placement ideas to help you envision the best place for a Jute rug in your home:
Textiles that have been elevated to luxury status are typically rare and difficult to work with, two qualities that one wouldn’t quickly associate with jute; however, jute is often found in the most luxurious and well-curated interiors. This is because an essential element of luxury and opulence is comfort.
The most outstanding feature of jute rugs is the lush texture and softness. Softer than cotton and resilient enough to maintain it’s gentle contours over time allows it to meet this most essential requirement of luxuriousness.
The aspects that make jute so attractive to designers who define good taste are its quality, versatility and affordability. High-quality material will always be a signifier of luxury because even though something may be affordable, longevity and potential for long-term use are what creates satisfaction after purchase. If good quality is something you too can appreciate, jute is an excellent choice.
Along with its comfortability and quality, the versatility in design, colour, thickness and weave make jute an ideal complement to almost any style, from traditional to modern. Jute rugs can be customised to be a stand out feature in a highly architectural interior, but can just as easily finish off a bohemian chic space. Hand-woven or machine-made, jute will suit your requirements for comfort, meet your standards for quality and broaden your stylistic horizons.
When buying a particular jute rug, consider the following:
Jute rugs can be cleared of dust in an outdoor area or with a brush attachment and vacuum cleaner. Loose fibres can be carefully trimmed or clipped off. Do not pull loose dangling fibre.
Jute is a hardy textile and can be washed with rug or carpet shampoos with little effect on the material; however, caution should be exercised as some detergents may cause colours to run or leech from the fibres.
Jute fibres have found their way into numerous industries—agriculture, retail, home textiles, food & beverage, agriculture and fashion. The versatility of this robust fibre has a perfect rug production material with exceptional properties in weave and fabric strength. They can be produced in various shapes and sizes that can up the game for your home aesthetics.
Organic elegance is a quality that naturally reflects our human nature and when this can be seamlessly blended into our most personal living environments, the question isn’t so much whether jute is a good choice, but rather how best to use it to add depth and character to your design vision.
Modern Jute rugs represent understated sophistication aligning with complex architectural designs and modern luxurious decor while remaining sustainable. Incorporating one into your home creates a harmonious balance between timeless style and mindful living.
MFCI London has more than 40 years of experience in the luxury furniture and interior design industry and we pride ourselves on being a trusted name in London. Visit the largest luxury showroom in London and discover many more options for jute rugs, along with professional advice from a team of experienced and award-winning interior designers.
Our longstanding relationships with the best craftsmen and designer brands from all over Europe are at your disposal. Utilise our complementary services like 3D Rendering, project planning and enjoy our signature personalised service.
If you need any advice on selecting, designing or layering bespoke rugs, take advantage of our free design consultation. Simply make an appointment to visit our award-winning showroom and our expert team will walk you through all your options, ensuring that you end up with an aesthetic you love.
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